LEADERSHIP AS A COMPONENT OF MARKETING MANAGER’S IMAGE CULTURE
نویسندگان
چکیده
منابع مشابه
Marketing Metrics: Note for Marketing Managers
This publication may not be transmitted, photocopied, digitized or otherwise reproduced in any form or by any means without the permission of the copyright holder. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Business School, Western University...
متن کاملLeadership style of Nurse Managers
Leadership style is phenomenon which affects the productivity and quality nursing care. There is a lack of research studies in this area in Sri Lanka. The aim of this study was to examine the nurses’ perception about their nurse managers’ leadership style. The study sample comprised 160 nurses using simple random sampling. The research instruments were Demographic Data Recording Form and the Pe...
متن کاملMarketing as Service-Exchange: Taking a Leadership Role in Global Marketing Management
Companies with a superior understanding of the customer usage experience create offerings that promise greater value-in-use than similar competing offerings, which enables the most innovative companies in the world to outperform rivals. The Boston Consulting Group and BusinessWeek recently surveyed 1,070 senior managers in 63 countries in Asia, Europe and North America, and found that the under...
متن کاملLeadership Social Power as a Component of KMS Success
Australian Business Deans Council (ABDC); Bacon’s Media Directory; Burrelle’s Media Directory; Cabell’s Directories; Compendex (Elsevier Engineering Index); CSA Illumina; DBLP; DEST Register of Refereed Journals; Gale Directory of Publications & Broadcast Media; GetCited; Google Scholar; INSPEC; JournalTOCs; KnowledgeBoard; Library & Information Science Abstracts (LISA); MediaFinder; Norwegian ...
متن کاملCompare of the Effectiveness of Organizational Commitment Training as a Professional Ethics component on Productivity and Organizational Commitment in Managers
Background: One of the most important issues in the empowerment and development of managers is to pay attention to organizational commitment and its effect on organizational commitment and productivity in organization managers. Therefore, this research compares the effectiveness of organizational commitment training on the productivity and organizational commitment of managers and project manag...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Sovremennye issledovaniya sotsialnykh problem
سال: 2016
ISSN: 2218-7405
DOI: 10.12731/2218-7405-2016-6-64-73